Blog Post #3
This advertisement was published in 2017 by the company Lynx which sold "Lynx Dry Full Control Aerosol Anti-Perspirant Deodorant" which is now discontinued; most likely as a result from activist groups whom protested the sexist ad. This ad demonstrates the deadly sin, "Lust". Lynx is a UK masculine grooming brand which is known for degrading women through the use of stereotypes in their advertisements. In the advertisement above, it shows a woman cooking in her lingerie. This is degrading to women because the ad is dehumanizing women by making them feel like objects rather than human beings.When examining the advertisement closely, it has the phrase "can she make you lose control?" making the inference that by using Lynx products, you will gain back the control in the relationship. This phrase in the ad contributes the dangerous stereotyped idea of the man should be the one in control and have the power; which in some cases leads to physical ...